Domestic car care brand Fure is stepping in as the title partner for the Pro2 class of drifting for the 2025 season. The spectacular and high-speed nature of drifting is a perfect fit for Fure, whose products offer just as much shine as they do fun, quality time for the whole family by the garden hose.
Fuelled by spectacular side-sliding and incredible car-handling skills, the four-round Finnish Championship season for the drifting Pro2 class kicks off in Oulu on May 30–31 and concludes at Ahvenisto on August 22–23. This season, the series will be titled in partnership with Fure, a premium car wash and care brand founded in Seinäjoki in 2017.
– The core idea behind our products is to make car washing simple and easy with high-quality supplies. Through our drifting partnership, we want to bring a strong brand and a fresh perspective to the sport. Fure is a domestic brand bearing the Key Flag Symbol (Avainlippu), and our products are suitable for both everyday drivers and industry professionals. Fure’s products are designed, developed, and bottled in Finland, describes Fure founder Eero Jääskeläinen.
Fure has previously worked sporadically with individual drifting drivers, supported drivers focused on YouTube content, and sponsored young, enthusiastic Seinäjoki-based circuit racing rider Aatos Pirttinen. Now, the collaboration with drifting is being taken to a new level, and the Pro2 season will be run under the name "Drift SM Fure Pro2".
Brand awareness and support
Alongside the visibility of the sport, Fure will have a booth at every Pro2 and Pro class SM event. This gives both drivers and the public the opportunity to discover and purchase Fure products directly at the competition venues.
– Through this partnership, we are seeking a significant boost in our brand awareness, and in addition, we want to support Finnish motorsport. Drifting as a sport has grown tremendously in recent years, and from a marketing perspective, it is currently the best motorsport discipline. Drifting events have large audiences, the sport is spectacular, and it has a great atmosphere, Jääskeläinen emphasizes.
– I especially appreciate the organization and the good spirit shown by people like Aatos Pirttinen and his support team. I see similar traits in drifting, where things are handled in a planned and professional manner. I am really excited about the upcoming season and look forward to touring the event locations.
Drift SM Fure Pro2 competition calendar 2025
May 30–31, 2025 Oulu, Ni-Ro Oy
July 4–5, 2025 Kymiring, VD Events Oy
August 8–9, 2025 Honkajoki, Honkajoen MK/UA and Radalle UA
August 22–23, 2025 Ahvenisto, Ahveniston AU
Fure
fure.fi
www.facebook.com/furecarcare
www.instagram.com/furecarcare
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Read also:
Koneita.com to be the main partner for the Pro class of Drifting
driftsm.fi/2025/04/30/koneita-com-driftingin-pro-luokan-paayhteistyokumppaniksi
The drivers for the 2025 Drifting SM series have been announced
driftsm.fi/2025/04/02/kauden-2025-drifting-sm-sarjan-kuljettajat-on-julkistettu
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Drift SM Koneita.com Pro competition calendar 2025
May 23–24, 2025 Ideapark Seinäjoki, VD Events Oy
July 11–12, 2025 Ahvenisto, Ahveniston AU
August 1–2, 2025 Oulu, Ni-Ro Oy
August 15–16, 2025 Lapua, Lapuan UA
September 5–6, 2025 Kymiring, VD Events Oy
Drift SM Fure Pro2 competition calendar 2025
May 30–31, 2025 Oulu, Ni-Ro Oy
July 4–5, 2025 Kymiring, VD Events Oy
August 8–9, 2025 Honkajoki, Honkajoen MK/UA and Radalle UA
August 22–23, 2025 Ahvenisto, Ahveniston AU
driftsm.fi
www.facebook.com/driftingsm
www.instagram.com/driftsm
www.flyingfinn.tv
Koneita.com
koneita.com
www.facebook.com/koneitacom
www.instagram.com/koneitacom
Fure
fure.fi
www.facebook.com/furecarcare
www.instagram.com/furecarcare
AKK
www.autourheilu.fi
www.autourheilu.fi/lajit/drifting
www.facebook.com/AKKMotorsport
www.instagram.com/akkmotorsport
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Kind regards,
-Marko Vihriä-
Drift SM Koneita.com Pro media relations
Drift SM Fure Pro2 media relations